Wine Decoded: Delineated

While there are many terms that your Sommelier may use that are familiar (i.e. apples, pears, lemon zest, etc.…), one that is commonly used but oft looked over by the consumer is the idea of delineated fruits or delineated characteristics in the wines. In my younger years I’d…

Videos Introduction

It’s hard to believe, but for the last 9+ years, Cam has been making videos to support his drinking habit.  I know what you’re thinking, I’d be mortified of a video of me drinking surfaced from almost a decade ago.  But what separates him from the rest of us, is his ability to educate, show a bit of his cool-calm demeanor, take us places we’d nary travel on our wine journeys, and spit (that one little trick when wine tasting en masse that separates the professionals from the wedding parties).  It only seems appropriate to start at the beginning, so here we’ve scoured the video archives to find this – ironically titled – video from roughly 10 years ago, “Tasting Room”

I can attest that even a decade later, this is still relevant in how we do what we do, and how it passes on to our customers.  Many businesses change their look, shape, and model over a 10-year period, but Cam has stayed true to his original vision, and this video is an excellent testament to that fact.

Introduction to The Tasting Room

How you doin’ folks! Welcome to our new digital tasting room!  Many people recognize us as a brand from the Costco days, when I used to stand in the stores and shout and shout, “Come on down, check it out!” “Best deals in the wine biz!” “$30 juice…