I got my first BuiltNY bag in 2009 when they were just starting out. This CHW branded one is better! It is the perfect bag for going to dinner parties. Keeps the wine at temp, then folds up neatly to stick in my purse for reuse. LOVE it. and the CHWines from Meteor Vineyard (Lot 598 this year) are my absolute favorite year in and year out. So this gift pack is an absolute no-brainer for a great gift.