20 Not So Penetrating Questions with Sam Spencer

I am a fan of Spencer-Roloson winery, so I sought out Sam Spencer for our “20 Not So Penetrating Questions for a Wine Craftsman.”

Sam and his partner Wendy Roloson produce high-end, affordably priced, small lot Rhone and Spanish style wines, mostly reds and a couple of delightful whites.

Simply, these people get it.

They sell in Indiana, which always engenders a boutique producer to me, because most others eschew distribution in the state without understanding the opportunity. They sell Direct-to-Trade, a program that I helped initiate with Inertia Beverage Group; they are starting a blog and their positioning to market is, “Provocative Wines Evocative Dirt.” Oh, and this is on top of their wine line-up being fantastic from top to bottom.

But, Sam doesn’t stop there, in fact he has side projects, too. His most recent project is the current Cameron Hughes “Hughes-Wellman” Cabernet. As a wine club selection and a slight one-off from the CH model, the $50 Cabernet with just 199 cases produced should go extremely fast. Available now at this link.

Fortunately, Sam found a few spare moments to interview with us and our 20 questions … an economy of words and a spareness of detail makes this interview kind of like the subject—smart, to the point and without a lot of artifice. Though, as a child of the 80’s and a viewer of late night Cinemax as a young teen, I do have to chuckle at his favorite movie genre.

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