1) Cameron Hughes Wine number their wine in lots—each lot grows numerically, so that I can easily follow that I last bought “Lot 18, and “my gosh they are up to Lot 37 already.� The brand definitely evolves.

2) Cameron Hughes Wine is completely transparent about his negociant business model. The brand is definitely honest.

3) Cameron Hughes Wine has built their business off an entirely new business model, starting with a single customer. The brand is definitely innovative and creative.

4) Cameron Hughes Wine doesn’t bottle just anything they run across, they are building a reputation for quality at price point and their repeat customers are bearing out a strong moral character.

5) Cameron Hughes Wine is championing direct sales, good old fashioned hucksterism at Costco’s, aggressive sampling in the online wine community and aggressive PR. They definitely have a proactive orientation.

6) Cameron Hughes Wine’ position to market is consumer advocacy—helping a customer get a quality, trusted bargain on wine. I would say this is definitely altruistic in nature

7) Cameron Hughes Wine now has an “Evergreen� line of wine that has lead them into carbon offsets. They are the first American wine negociant company to be 100 percent carbon neutral. They definitely are socially and environmentally responsible.

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