So what the heck is a Lot-a-palooza or a Cam-a-Thon? Is it when you gather friends and drink a lot of wine? Yes, but it is more than just that; it is when you gather to drink a lot of Cameron Hughes’ “Lot” series wines. When my wife and I were fortunate enough to be invited to a vertical of Cameron Hughes “Lot” series recently, we jumped at the chance. I've had only one Cameron Hughes wine to date (the Lot 25 Sparkling Wine), but had read so many good things about the rest that I was trembling in anticipation as we made the drive to Ann Arbor.

Mike Halerz and his wife Allison organized and hosted this event at their home in Ann Arbor, Michigan; they also generously supplied the wine. Mike had been saving a bottle of each Lot series release for a while with the goal of doing a vertical tasting at some point. With 24 different bottles released, the time was right. It took quite a bit of work to track down any that Mike hadn’t been saving and Cameron Hughes generously supplied some of the older bottles from his personal collection. Mike's notes from the tasting can be found here.

To date, Cameron Hughes has released Lots 1-23 & 25. We were able to sample every single wine except Lot 2 (Cameron didn’t even have any in his personal collection). But, going above and beyond, Cameron sent out an early sample of the yet to be released Lot 24.

Cameron Hughes winesNow you may not be that familiar with Cameron Hughes’ wines as they can be difficult to find at retail. To date, Costco carries them in select California and Florida locations and you can also order them direct from Cameron’s website. They have gotten very good reviews from a variety of sources and are becoming more and more popular as people get a chance to taste them.


So what is Cameron Hughes’ Wine all about? I’ve excerpted from their website below:

With an obsession for quality and innovation, Cameron Hughes Wine is dedicated to building a reputation for delivering the best domestic and international wine values in the marketplace today. Our focus is on buying at the high-end, small available 'Lots' of super premium wine. Because not all wine at the high-end is bottled and sold to you, we rescue those 'Lots' do some stylistic blending and the key is, we then sell direct to you or our retailers. So in short: no winery, no distributor and no wholesaler. That's a lot of cost taken out without ever compromising the quality integrity of the wine.

Our company produces and markets wine under the Cameron Hughes “Lot” program. We do not own vineyards or ferment wine. Our business model is built around what we call in the industry the “spot” market for super/ultra premium bulk wines. Essentially, what this means in plain English is that we eliminate the middlemen. We use our own palates as guides to deliver delicious, super premium wine that is easily accessible price and style-wise.

In other words, Cameron is able to track down excess wine for a steal of a price and bottle it for his own label. Why is the wine excess or unwanted? Maybe it just didn’t measure up to a high end winery’s expectations for a $50+ bottling, maybe there was too much supply for a winery’s demand, maybe a winery closed or changed directions, maybe there was a legal situation, or maybe someone was just plain dumb and sold off good juice for pennies on the dollar. There are numerous reasons why the wine was available, but the key is Cameron has a nose and palate to find the beautiful unwanted lots. He also has a great reputation and when a well respected winery has excess wine, they will often give him a call first as he will give the wine the respect it deserves and not just throw it into some generic bulk bottling.

While Cameron cannot confirm or deny where he sourced the wines from, if you have a detective hat to put on, you may be able to figure it out. Cameron gives many clues as to where the wine comes from and if you have a little too much time on your hands, you may be able to figure out. If anything, it can make for a fun adventure.

After tasting through the lots, I have to say that I was very impressed. Most of these wines can be found for around $9-$12 at Costco or from Cameron’s website wine store (some were available for as little as $5). The only wine to date that is going for a bit more is the sparkler which retails for around $20, but is still a steal for that price as it’s original producer was going to sell it for $50. I cannot think of a wine label/series that offers a better wine value. Cameron would take the gold medal in the wine value Olympics, but it is not that the wines are just good values. These are good wines period. At a minimum, each wine tasted performed up to expectations for its price and a large majority far outperformed their price point and drank as if they were $25+ bottles of wine. I wish my local Costco carried these, as I would be loading up and at the prices they go for, you can afford to load up and have a Lot-a-palooza or Cam-a-Thon of your own.

I have been to many tastings and I have to say that I enjoyed this one immensely. It is easily up there with the best that I have attended. The value of the wines may not have been at the level of some other tastings, but few of us can afford to drink Krug, Latour, and Grange every day. This tasting showed outstanding value can be found and that there are affordable wines that you can drink for yourself and serve to others (even wine geeks) daily with pride. It really helps you to keep things in perspective and still drink like a king. If you cough up the big bucks, you better get a damn good bottle of wine. Many times, the true joy is in finding the hidden gems that drink big, but cost little.

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