Cameron Hughes
Direct, honest, accessible. These are just a few words to describe Cameron Hughes. A consumer advocate, Cameron Hughes is passionate about bringing extreme wine value to wine drinkers at an affordable price.
Cameron experienced wine and wine sales at an early age. A few years after college, Cameron’s father, a veteran of the wine business, recruited him to help the direct marketing team. He found his passion there - Cameron loved selling the wine, and he was good at it.
Cameron quickly moved up the ranks, but became disenchanted with big company selling (the stack ‘em high and watch ‘em fly approach). He left and made the move to a small French importing group. As is the case with most natural entrepreneurs, Cameron grew restless and finally made the next big step – creating his own product. Why? Because his experience working with big companies showed him how he could make super premium wine affordable to everyday wine drinkers.
Determined to give consumers the highest quality wine at the lowest price, Cameron founded Cameron Hughes Wine and developed the “lot” brand. Cameron buys the best of what’s out there and brings it to the consumer at a great price. It’s a lot of good wine. And a lot of good value.
You might say Cameron is a people person. Once you’ve met him, he’s hard to forget. His extreme energy and exuberance catch the customer’s attention and imagination when he’s out there selling directly to wine consumers… something a lot of those behind-the-desk office guys never do. His straight-forward, friendly and knowledgeable approach may garner a sale, but he says it’s the quality of the wine at a quality price that will have the consumer coming back to ask for more– and that’s the best part.
Cameron lives in the Bay Area with co-founder and partner Jessica Kogan. They have two absolutely gorgeous daughters (if they do say so themselves) and the two finest chocolate labs in all the world. They are also the company mascots.
Have questions for Cameron? Send him an email and he will get back to you personally. Send him an email to cameron.hughes@chwine.com
